How far can you fly? Finger Lakes Yogascapes (FLY) offers seasonal mind-body retreats that invite participants to go farther than they ever thought they could. Writer partner Kate Sonnick and I helped them launch their brand online at http://fingerlakesyogascapes.com.
Discover your sparkle. Dottie & Rose creates one-of-a-kind hair jewels imbued with the magic of eras gone by. Writer partner Robin Lohkamp and I created sales support materials and an ecommerce site powered by Shopify to launch the brand. Photography by Hannah Betts.
Introducing Kalvatin. Who knew a codfish enzyme from deep in the icy North-Atlantic possessed amazing healing properties? Now pet owners will. Kalvatin, in formulas for treating pet skin and teeth, was made available to the US vet market this year. The brand launch included identity & package design, sales support materials, a tradeshow booth and a microsite. http://kalvatin.com/
On newsstands now. I couldn’t be more proud to be a contributing designer at POST Magazine… or friends with the super-talented Shanna Murray and Chuck Eblacker. Putting both joys together in this feature story for the May/June issue was truly a labor of love.
Where do we go from here? The Lower School at Harley (nursery to grade 4) is willing to bet that a confident curiosity will lead the way for the next generation of innovative problem solvers. My writer partner Dan Mulcahy and I created this direct mail campaign to spread the word. Turtle illustration by Chris Lyons.
All wrapped up. This holiday gift wrap kit created for commercial printer Canfield & Tack makes Santa’s life easy breezy. Cheers!
There’s a fresh new (print) magazine in town and I helped create this online tease for the first issue: www.postrochester.com
Wake it up. Nancy Stahl’s illustration brought this summer love to life.
Style by Rumors. Taking cues from top-rated style blogs, my writer partner Robin Lohkamp and I created a new online presence for Rumors Salon & Spa in Albany. Anchored on the homepage by “blog” posts, this fresh site is destined to be a go-to source for style services and substance, trends and inspiration, DIY events and all out gorgeousness. This keeps the new site constantly current and ever-evolving. Take a peek at http://www.stylebyrumors.com/. Big thanks to Andrea Zuegel, Dave Vogler and Matt Calabrese for all your fabulousness and Customericity for the project opportunity.
Our friend Beth is getting married. So copywriter Kate Sonnick and I attempted to create wedding invitations for her that are as lovely as she is. Which isn’t even possible. Pistachio Press provided the letterpress love. www.pistachiopress.com
And Kate has a fresh new site up at: www.katesonnick.com
Love knots. Springy table fashions by Little House Red all tied up with freshly printed logo tags. www.littlehousered.com to be online soon for more home decor loveliness
Writer Ashely Cooper wrote a bit about me for the January issue’s Inspire section on page 59. Many thanks RWM. You can read it here: http://issuu.com/rochesterwomanmag/docs/rwm_january2013final
It’s a tree. No it’s a calendar. My writer partner Robin Lohkamp and I offered up a way for print managers Canfield & Tack to delight clients (old and new) this fall with a ready-to-decorate desktop ficus. No messy watering, falling needles or sticky sap. Some assembly required. Gaudiest decorating wins a $100 gift card. Oh Joy!
What the Fringe? Rochester, NY had never seen a festival like this before. My creative partner Kate Sonnick and I developed work that conveyed the diverse, creative spirit of this inaugural celebration of known and emerging performing artists. The comprehensive project included identity design, poster ads, t-shirts, online creative and several other elements. The festival was a huge success—attendance was more than double the number expected.