Hochstein online. The community school for music and dance was looking to refresh their online presence with a site they could maintain themselves with weekly updates. I collaborated with Andrea Zuegel (freelance digital strategist) and Vince Cardillo (programmer) to develop a site that reflected their warm and inviting brand personality. It was a Rochester Business Journal 2012 Best of Web finalist. Have a look at: www.hochstein.org.
So ready for it. I teamed up (again) with illustrator Chris Lyons to create this cover for Hochstein’s Summer 2012 program guide.
Love is in the air. Print management experts Canfield & Tack wanted to express their love to existing clients. I worked with copywriter Robin Lohkamp to develop this valentine for Winter 2012 complete with embedded QR codes that linked to five online torch songs belted out by C&T employees. Oh and listeners could enter to win a pair of Beats by Dr. Dre. Sweet.
It’s a whole new bag of fulfillment. This reusable bag was the second in a series of provocative teasers to promote Canfield & Tack’s “brand fulfillment” print management offering to new clients. (see previous post for full story)
Feeling fulfilled? Canfield & Tack was looking for a creative way to tout its print management offerings to new clients. Copywriter Robin Lohkamp and I created a series of provocative teasers potential clients would receive that would culminate in a face-to-face meeting with a C&T sales rep. All teaser items flew under the theme of “brand fulfillment” and needed “filling” in some way. The first teaser was a journal made from repurposed press sheets and peppered throughout with curious images and thought provoking lines about print management. The receiver was asked to question everything about their brand, work, life and then fill the journal with their thoughts.
So many holidays… so many clichés. So my writer partner Robin Lohkamp and I came up with this fresh way for Canfield & Tack to pay homage to the Fall 2011 holiday season—bedecking your own deer-on-the-wall calendar with stylin’ stickers. C&T’s clients dubbed it “Best. Calendar. Ever.” And no animals were harmed in its creation… the deer is 100% plastic!
Congratulations to Chris Lyons! The ice cream sundae illustration he created for the Hochstein Summer 2011 program guide was accepted into American Illustration 31, an annual of American editorial, book, advertising, and unpublished illustration. His piece was one of 330 images selected out of over 8,000 submitted. You can see more of his work at www.chrislyonsillustration.com.
Is it summer yet? Illustrator Chris Lyons and I created this look for the Hochstein Music School summer program guide. Each year the school looks to develop a memorable visual theme for their summer experience… getting them noticed in thousands of mailboxes around Monroe County.
Lawn darts anyone? Copywriter Robin Lohkamp and I created this first in a series of calendars for commercial printer and collateral manager Canfield & Tack. C&T loves delighting their clients with great work AND quarterly calendars that keep them top of mind throughout the year. This one came complete with a set of pencil darts. Ready. Aim. Spring.
