reveal

Reveal. More. REVEAL™ 1-Day is a new, high-performing, premium contact lens for people who relish every challenge and crave opportunities with each new day. Freelance writer Jonathan Everitt and I collaborated on this project for our client Born Collective.

Challenge

Establish REVEAL™ 1-Day as the premium lens doctors should prescribe to go-getter patients that want more out of every day.

solution

Create a well-defined and cohesive brand personality for REVEAL™ 1-Day that offers patients more: ease and convenience, greater confidence and performance and outstanding health advantages.