Feeling fulfilled? Canfield & Tack was looking for a creative way to tout its print management offerings to new clients. Copywriter Robin Lohkamp and I created a series of provocative teasers potential clients would receive that would culminate in a face-to-face meeting with a C&T sales rep. All teaser items flew under the theme of “brand fulfillment” and needed “filling” in some way. The first teaser was a journal made from repurposed press sheets and peppered throughout with curious images and thought provoking lines about print management. The receiver was asked to question everything about their brand, work, life and then fill the journal with their thoughts.